What is search engine optimization (SEO) ?
Search engine optimization (SEO) is the submission of a web page to a search engine. By which the search engine can understand the content of the website. And when a person searches on that topic, the search engine can display the web site information in front of it. And this will increase the website visitors.
Why is search engine optimization important? There are plenty of web sites in the world. But the visitor does not know about your web site. And don’t know what kind of content in your web site. Then why or how a visitor will enter your website. Or the visitor knows about the content of your website but does he remember the website address? Of course not remember. Because there are thousands of other websites like your website. That’s why you need to make it easy for visitors to find your website. And the search engine will do this. However, search engines do not know about your website.
The search engine will have to cooperate to know the details about your web site. For this you have to submit your site to the search engine. However, if you submit your site will be presented to the visitor. This is why search engine optimization (SEO) is needed. As a result, the search engine will present the content of your website first.
Search engine optimization has to be done in two ways. First On-page SEO then of-page SEO.
On-page SEO: refers to the optimization of the internal content of a web site. The key to doing this is to optimize content. And doing keyword research. And everything on the web site should be made search engine friendly.
The keyword here is the most important thing for a website to do SEO. A keyword is what a visitor searches for in search of content. And there are several important things to do in keyword research. And extensive research on keyword research topics helps with choosing the right keywords. That’s why keyword research is the most important thing for search engine optimization.
Off-page SEO: Off-page SEO is all the work that needs to be done outside of your website for search engine optimization. Creating backlinks, posting on forum sites, social bookmarks, etc. are important in this work. However, backlinks are very important for search engine optimization. Because Google thinks backlinks are so important when ranking web pages.
These are just the basic ideas of Web site search engine optimization. And why search engine optimization is needed. But if you want to become proficient for SEO then you need to know more details. And one has to learn to do all things alone. Only then can you prove yourself proficient.You may be surprised to know that many people have taken Search Engine Optimization as their profession.